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Marcom assessment and Resources

Interested in learning more about Shazaaam!? Got a project you want to discuss? Or, just curious how a comprehensive marketing communications program can help you gain, maintain and retain market leadership positioning?

If you are interested in a complimentary, no-obligation marketing communication assessment that specifically relates to your business needs, please fill out our Marcom Assessment Form below.

A Shazaaam! representative will contact you within a few business days to review your assessment. Shazaaam! respects the confidential nature of the business information you provide.

Publication/Organization Name
(no abbreviations, please)
Business Address
(no PO boxes, please)
City
State or Province
Country
ZIP/Postal Code
Phone
(including area code and ext.)
Fax
(including area code)
Company URL:
Contact First name
Contact Last name
Contact Email
Verify Email
Job Title
Preferred Method of Contact
How did you first hear about Shazaaam!?
I'm interested in:
Have a specific project in mind? Tell us about it in the area below. We'd love to discuss ways in which we might be of assistance!
Check here to receive Shazaaam's monthly newsletter full of the latest marketing communication trends and successes: Yes, sign me up
We request the following information so that we can effectively evaluate your organization and provide you with an objective marketing communications assessment. Please complete the questions below and click the "submit" button.
What is your primary product or service?
How many years has your company/organization been in business?
Is your company publicly traded, privately owned or not-for-profit?
If publicly traded, how often do you provide updates to your shareholders, investors and industry analysts?
How many employees do you have?
Geographically, are you a single or multi-location organization?
If multi-location, are your locations in one specific geographic region, national, multi-national or global?
Has your company ever employed the services of outside marketing communications consultants, firms or advertising agencies?
IF YES ---- Does your company currently employee the services of outside marketing communications consultants, public relations firms or advertising agencies?
IF YES ---- For how long?
Which of the following does your organization currently utilize
(check all that apply):
Advertise
Meetings with Relevant Trade Reporters
Meetings with Relevant National Consumer Reporters
Meetings with Local Media
Regular Meetings With Industry Analysts
Press Releases
Trade Shows
Trade and Business Association Memberships
Web Site
Employee Newsletter
Employee Intranet
Regular Employee Meetings
Customer Newsletter
Customer Referral Programs
Customer Surveys
POS Promotions
Special Events
Video Sales Materials
Audio Sales Materials
Electronic Sales Materials
Brochure
Holiday Greeting Cards
Direct Mail to Business Leads
Direct Mail to Existing Clients
Other (please describe)
Do you track the source of your business leads?
Do you use a system to track costs and progress with business leads?
Geographically, is your client/customer base international, national, regional or local?
In addition to client contact in filling client orders/requests, does your organization have a plan to regularly maintain client contact?
Does your organization track customer/client retention?
Does your organization maintain a regularly updated database of prospective clients/customers?
Does your organization maintain a regularly updated database of existing clients/customers?
Do members of your organization sit on any boards or actively participate in any business or trade associations, committees, social associations, civic organizations or other networking groups?
Does your organization encourage employees to get involved in organizations such as those mentioned above?
Does your organization participate in or sponsor any events within the community?
Is your competition receiving more favorable media coverage than your organization?
Do members of your organization make themselves available to local, business and trade media as a source of industry information and commentary?
Do members of your organization contribute, write and submit articles to relevant trade and business publications?
Do members of your organization seek or participate in speaking opportunities or panel seats for relevant industry seminars and events?
Does your organization have a crisis management plan?
Does your organization have a corporate identity (logo) that is easily identifiable by customers, your trade industry and business targets?
When did your organization last update brochures and any other support materials you utilize?
Thanks for taking the time to visit our site and fill out our assessment form. We'll be contacting you in the coming days.
Do you have friends and business associates you would like to tell about Shazaaam!? If so, please enter their e-mail addresses here and an invitation will be sent.
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© 2001 Shazaaam
PO Box 250784 · West Bloomfield, MI 48325 · 248.366.0388 · fax 248.363.8168