How We Do It
Case Study 1
A Glimpse of Our Work
Clients come to Shazaaam! because they’re looking for results. We pride ourselves on delivering just that..
1. Chain Drug Brand breaks through with 40% Sales Lift, Big Box 65% Lift As Result of PR and Media Blitz
Shelf space at retail is a battle. It’s tough getting it and equally difficult keeping it. Consumer brands have a dual PR challenge – educating consumers and staying top of mind with retail buyers.
Our client was battling the competition for space at retail. Our PR program became the weapon of choice.
Shazaaam’s Solution:
Shazaaam! put the client spokesman on both a physical and satellite tour, challenging cities across America. We positioned him as an expert, providing consumer tips, offering product samples to consumers who visited the product website and opted for a product demonstration. The results included landing the client spokesperson on nationally syndicated television segments; articles in consumer magazines (great reprints, too); local, regional and national daily and weekly print media feature stories and mentions; blog mentions; electronic media threaded conversations; and more.
Results:
Client analysis following the blitz showed a 40%+ lift in sales at chain drugs across the country and a big box retail lift as high as 65% for a single chain nationally.
