How We Do It
Case Study 3
A Glimpse of Our Work
Clients come to Shazaaam! because they're looking for results. We pride ourselves on delivering just that..
3. Converting a "Brand" into a "Life Style" with Social Networking
You're in a crowded marketplace. Your consumer is desensitized by too many messages and too much noise. Chances are, traditional advertising and marketing channels will have little effect and produce few results. So, how do you break through the clutter and have your brand resonate with your target market?
Start a dialogue!
Shazaaam's Solution:
For many clients who come to us because they feel like a needle in a haystack of marketing noise, we recommend pulling the plug on mass, unfocused shotgun advertising. Instead, we say, quietly beginning a dialogue directly with the consumer. We've had tremendous success with both business-to-business and business-to-consumer milieus. Our playground? Social networking, podcasting, video casts, blogs, Second Life, viral email campaigns, life style marketing — anything and everything that enables our client to speak directly to their markets in a new and creative ways and that cause our target market to take notice of our client and maintain a two way conversation.
Results
A recent MySpace campaign for a client resulted in a 179% increase in "friend" activity in a 30-day period of time. Thanks to our campaign tactics, the client's page experienced a 2360% increase in hits and "friend" activity in a 90-day period of time. The campaign mobilized fans of the brand to take action at the retail level and also provided valuable consumer feedback.
